WhatsApp Marketing

WhatsApp es una aplicación de mensajería móvil que se ha adueñado de los dispositivos a nivel mundial. Se trata de una plataforma amigable y reservada con más de dos mil millones de usuarios activos; lo que la convierte en el medio perfecto para aplicar estrategias de marketing digital.

Debido a su gran éxito, la aplicación se ha mantenido en constante actualización. Mejorando su sistema operativo y agregando nuevas funciones; desde el envío de archivos multimedia u audios, hasta videollamadas. Incluso añadieron la opción de iniciar sesión desde computadores para disminuir las limitaciones en su uso.

Las ventajas de aplicar el WhatsApp marketing son inigualables, puesto que dicha plataforma es considerada como la principal herramienta de comunicación entre los consumidores y marcas, gracias a su practicidad; lo que garantiza un aumento importante de la interacción con el público.

¿Cómo iniciar?

Para tener una estrategia de WhatsApp Marketing bien estructurada, el primer paso es programar una línea de actuación. El uso de esta herramienta debe estar ligado a otros canales digitales que la empresa utilice tales como Facebook, Instagram o e-mail; para de esta manera, dar inicio a la recopilación de números de teléfono; utilizando formularios desde la tienda física o desde el sitio web de la empresa.

Puedes solicitar esta información bajo la promesa a los usuarios de que serán siempre los primeros en recibir novedades e información relevante a promociones u ofertas del negocio.

Luego, realiza un trabajo de segmentación. Creando grupos de difusión dependiendo de cada tipo de persona, de interés, horas de conexión, entre otros. Procura que tu mensaje sea multimedia y original.

Y finalmente, utiliza los estados de WhatsApp para publicar artes llamativas con información de eventos, promociones, disponibilidad de horarios y enlaces a tu sitio web.

También procura que la imagen que utilices en el perfil sea estratégica, profesional y acorde. Puedes usar en ella la información de tu última promoción, logo de marca, fotografía de la oficina central.

Si planteas bien tu estrategia de WhatsApp marketing, tendrás la capacidad de posicionarte en la mente de tus consumidores. Se trata de construir una relación a partir de pequeñas acciones que te acerquen emocionalmente a los consumidores, contribuyendo a su vez, a la fidelización.

WhatsApp Business

WhatsApp Business es el “hermano comercial” de WhatsApp, una aplicación que sí está concebida originalmente para el despliegue de campañas de WhatsApp marketing. Esto significa que dispone de múltiples funciones que están ayudando a las empresas a comunicarse mejor con sus clientes y a vender mucho más.

Algunas de sus características que causan más furor a nivel comercial son:

Perfil de empresa: es la opción de añadir datos importantes sobre la organización, como la ubicación en Google Maps, horario de atención, descripción, email y un enlace web.

Listas de difusión: funcionan de modo similar a las listas de emails, pero en vez de emails se crean listas de contactos a los que se les puede enviar mensajes masivamente.

Respuestas automáticas: es posible configurar mensajes automáticos de bienvenida, de ausencia o de otro tipo. Estos se envían cada vez que un usuario escribe por chat.

Dashboard de estadísticas: aunque es básico y limitado (por ahora), existe un panel con estadísticas sobre mensajes entregados, enviados, leídos y recibidos.
Business API: la API de WhatsApp es un recurso muy potente y versátil, pues permite, entre otros, la creación de un chatbot personalizado para automatizar las interacciones. Adquiérelo y disfruta de sus bondades.

5 ventajas de utilizar WhatsApp Marketing

WhatsApp le lleva una ventaja a las demás redes sociales. Es la aplicación de mensajería móvil por excelencia, gracias a la inmediatez entre sus envíos de un contacto a otro. Se trata de un canal directo, práctico y rápido como ningún otro. Dichas características te brindan una serie de ventajas exclusivas para tus campañas de WhatsApp marketing que son:

No hay algoritmos que te perjudiquen: En ningún WhatsApp existen algoritmos de posicionamiento de contenido, por lo que tu alcance orgánico está 100% asegurado. Esto significa que no hay ningún sistema que clasifique a tus contenidos y limite su visibilidad.
Mayor Estabilidad: Los usuarios de teléfonos inteligentes consultan las notificaciones de WhatsApp más que las de cualquier otra aplicación. Esto se debe a que, más allá de ser una red social, WhatsApp es una aplicación de telefonía.
Check Azul: En el caso del marketing por WhatsApp, dicha incertidumbre se reduce casi al 100% gracias al popular doble check que te permite confirmar el éxito de tus envíos.
Variedad de formatos: WhatsApp permite formatos como vídeos, imágenes, audios, GIF, stickers, emoticonos, textos y documentos.
Experiencia de compra: El mayor porcentaje de las personas siente más confianza al realizar un negocio con una empresa con la que sí pueda contactar al personal de forma directa por mensajería. En este sentido, interactuar mediante WhatsApp con tus clientes les genera altos niveles de satisfacción y de confianza. Logrando entonces una interacción directa y humanizada.

El comercio electrónico existe gracias a la aplicación de cierta tecnología que explota el potencial de las ventas en internet. Si bien es cierto que la práctica del marketing digital resulta vital para el éxito de los negocios en línea, también es importante resaltar el gran valor que representa contar con una plataforma web diseñada para orientar y facilitar la acción de compra proveniente de los visitantes.

La innovación es la pauta para el progreso. El internet brinda un millón de posibilidades de compra/venta a los navegantes en la web y tu trabajo como dueño de negocio o emprendimiento es lograr altos niveles de posicionamiento. ¿Cómo hacerlo? Aplicando habilidades que incluyen el uso de la inteligencia artificial, análisis de datos y realidad aumentada en conjunto con estrategias SEO u otras pautas que la tecnología pone en manos de profesionales como nosotros en NezWeb para ayudarte.

Marketing Digital

El marketing digital es la aplicación de estrategias varias que permiten fluir la comercialización de productos o servicios en cualquier medio digital. A diferencia de las técnicas con limitaciones que son aplicadas en el mundo offline, la tecnología le ha permitido a las pequeñas, medianas y grandes empresas lograr un acercamiento importante con sus consumidores bajo 2 características claves que son: la retroalimentación y la inmediatez.

Es por esto, que en el nuevo mundo de los negocios digitales, resulta imprescindible conocer, aprender y aplicar estrategias de marketing digital. Toda marca que requiera darse a conocer de forma global, necesitará dar inicio a su práctica desde actividades básicas como el envío de campañas por correo electrónico y la inversión estructurada de publicidad en redes sociales y buscadores web.

SEO

Si tu objetivo es posicionarte en internet, la aplicación de las estrategias SEO deben ser tu mayor prioridad. La traducción de sus siglas en inglés, le definen como “Optimización para motores de búsqueda” y se trata de poner en práctica un conjunto de técnicas para lograr que tu sitio web destaque como primera opción en búsquedas relevantes; logrando así, conectar el contenido de tu marca, con las personas que estén interesadas en adquirir los productos o servicios que ofreces.

Esta estrategia del marketing digital en sincronía con las herramientas que ofrece la tecnología, te permitirá obtener la visibilidad digital que deseas; traduciéndose en nuevos clientes y mayores ventas.

Inteligencia Artificial

La tecnología ha permitido el uso de la inteligencia artificial para el comercio electrónico con base a los hábitos y preferencias de compra de los usuarios en la web, éstos obtienen facilidades de navegación en las tiendas virtuales que les reduce el camino para llegar a sus productos favoritos.

Es decir, aquellas recomendaciones que te encuentras en las tiendas en línea, no son mera coincidencia, si no más bien, propuestas hechas por ese aprendizaje automático respecto a las tendencias de compra y comportamiento de los usuarios, brindando así un servicio personalizado. Además también incluye el uso de ventanas emergentes y chatbots que atienden dudas frecuentes, logrando así agilizar, ordenar y retener clientes.

Análisis y limpieza de datos

La tecnología de la información facilita que los equipos y servidores asociados a un comercio electrónico puedan recopilar y analizar datos de transacciones de los clientes y sus compras. Sin embargo, deben mantenerse organizados, actualizados y programados para ordenarse y ser utilizados en un futuro cercano. Este proceso en el cual se filtran y organizan el tráfico de datos se conoce como limpieza de datos.

Luego de esto, es imprescindible que se realicen los respectivos análisis de indicadores para encontrar patrones de navegación, que les permitan como dueños del negocio digital, tomar decisiones en cuanto a las estrategias para los productos de mayor y menor preferencia.

Sistema de Pagos

Además de buenos precios, es necesario que la plataforma web de tu negocio aproveche la tecnología de pagos; porque generar éstas facilidades para los prospectos, se convertirán automáticamente en ventas. Un sistema de pago integrado aumenta tu nivel de competencia y genera confianza a los visitantes.

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Descubre los términos del mundo digital.

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Cuando recién transciendes de un negocio tradicional al digital te encuentras con nuevos términos que pueden hacerte sentir desorientado o confundido ¡y es completamente natural! La mayoría de las empresas o emprendedores que se encuentran en la web pertenecen al mundo del comercio electrónico, en donde pueden ofertar sus productos o servicios de manera global a través de redes sociales, un sitio web o algún marketplace.

Cada una de éstas cuenta con distintas herramientas que te facilitan la interacción directa con tu público objetivo permitiéndote además, mostrar las bondades de tu marca a través del uso de estrategias esenciales del marketing digital. Por supuesto que para lograr el éxito en cada una de las pautas que te permitirá crecer en internet y sentirte cómodo en el grupo de emprendedores digitales, necesitarás entender los conceptos básicos que describiremos en este artículo ¡Te invitamos a quedarte hasta el final!

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content_align_medium="center" content_align_small="center"]Marketing digital

[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment_medium="center" content_alignment="justify" content_alignment_small="center"]También conocido como “mercadotecnia” o “mercadeo en línea” se refiere a la aplicación de distintas técnicas de comercialización que realizan los emprendedores a través de canales publicitarios digitales, en los que se hace uso de diferentes herramientas tecnológicas como el correo electrónico, redes sociales, páginas web y motores de búsqueda. Muchas veces tan sólo con el apoyo de un teléfono inteligente.[/fusion_text][fusion_separator style_type="single solid" flex_grow="0" alignment="center" hide_on_mobile="small-visibility,medium-visibility" sticky_display="normal,sticky" sep_color="var(--awb-color4)" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type="flex" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="stretch" flex_justify_content="flex-start" hundred_percent_height_center_content="yes" equal_height_columns="yes" container_tag="div" hide_on_mobile="large-visibility" status="published" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" pattern_bg="none" pattern_bg_style="default" pattern_bg_opacity="100" pattern_bg_blend_mode="normal" mask_bg="none" mask_bg_style="default" mask_bg_opacity="100" mask_bg_transform="left" mask_bg_blend_mode="normal" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_transition_offset="0" scroll_offset="0" animation_direction="left" animation_speed="0.3" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" padding_left="0px" padding_right="0px" flex_column_spacing="30px" margin_bottom="30px"][fusion_builder_row][fusion_builder_column type="3_5" layout="3_5" align_self="auto" content_layout="column" align_content="center" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" margin_bottom="0" first="true" last="false" border_position="all" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="2" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky"]Keywords[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment="justify"]

Traducido al español como “palabras clave” se refieren a los términos más comunes utilizados por los usuarios en internet para buscar contenido sobre una industria, producto o contenido determinado. Las keywords son increíblemente necesarias para que tus clientes te encuentren rápidamente y mejores tu posicionamiento entre los múltiples emprendedores digitales.

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transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" margin_bottom="0" first="true" last="false" border_position="all" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="2" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_align_medium="center" content_align_small="center"]Keywords[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky"]

[/fusion_text][fusion_separator style_type="single solid" flex_grow="0" alignment="center" hide_on_mobile="small-visibility,medium-visibility" sticky_display="normal,sticky" sep_color="var(--awb-color4)" /][/fusion_builder_column][fusion_builder_column type="2_5" layout="2_5" align_self="auto" content_layout="column" align_content="center" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" 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alt="Keywords"]https://nezweb.com/storage/2022/10/Keywords-nezweb.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type="flex" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="stretch" flex_justify_content="center" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" 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transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" margin_bottom="0" last="true" border_position="all" first="false" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="2" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_align_medium="center" content_align_small="center"]SEO[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment_medium="center" content_alignment="justify" content_alignment_small="center"]Traducido de sus siglas en inglés como “Optimización para motores de búsqueda” abarca un conjunto de acciones y técnicas que se llevan a cabo para lograr que un sitio web o contenido digital publicado aparezca en los primeros lugares de la búsqueda orgánica (resultados no pagados) en los buscadores.

[/fusion_text][/fusion_builder_column][fusion_builder_column type="2_5" layout="2_5" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" 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transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" margin_bottom="0" last="false" border_position="all" first="true" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="2" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_align_medium="center" content_align_small="center"]Engagement[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment_medium="center" content_alignment_small="center"]Mejor conocido como el “compromiso” inculcado entre una marca y su público objetivo. Se trata de un efecto, una conexión o respuesta positiva que se obtiene por parte de los consumidores hacia tu producto o servicio. Como emprendedores digitales es vital escuchar, interactuar y empatizar con los usuarios para lograr este objetivo.

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sticky_display="normal,sticky" content_align_medium="center" content_align_small="center"]

Landing Page

[/fusion_text][/fusion_builder_column][fusion_builder_column type="2_5" layout="2_5" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" 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transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" margin_bottom="0" last="false" border_position="all" first="true" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="2" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_align_medium="center" content_align_small="center"]Lead[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment_medium="center" content_alignment_small="center"]Para los emprendedores digitales son sumamente importantes y nutritivos. Se considera “lead” a todo contacto que ha manifestado algo de interés en la oferta y/o que han dejado algo de información a través de alguno de los canales propuestos por la marca; de modo que pueda ser incluido en el CRM y puedan ser contactados para establecer con ellos tácticas para generar engagement.

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hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_align_medium="center" content_align_small="center"]

Pasarela de pago

Responsive Design

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Responsive Design